After watching a Good Eats episode where Alton Brown – a fucking [food] god among men – debunks the bottled water myth (and confirming what most of us already know), the word seem to be catching on. An article published on the Times of London by food crit Giles Coren, a snip:

"Mineral water is a preposterous vanity. It is flown and shipped around the world, from France and Norway at best, from Japan and Fiji at worst. It is bottled in glass that is mostly thrown away and is stupidly heavy to freight, or in plastic which never, ever, decomposes and just goes to landfill or ends up in one of the “plastic patches” the size of Texas currently gyring in our oceans.

Food snobs and restaurant critics make a big song and dance about mineral waters they like and don’t like. New York’s Ritz-Carlton even caters to the whim of abstemious punters with a dedicated water list and sommelier.

The vanity of it! While half the world dies of thirst or puts up with water you wouldn’t piss in, or already have, we have invested years and years, and vast amounts of money, into an ingenious system which cleanses water of all the nasties that most other humans and animals have always had to put up with, and delivers it, dirt-cheap, to our homes and workplaces in pipes, which we can access at a tap.

And yet last year we bought three billion litres of bottled water. 3,000,000,000 litres! I have no idea how much that is. But it seems a lot. Especially when we were fooled into buying it because of labels that said “pure as an alpine stream”, “bottled at the foot of a Mexican volcano” or “cleansed for three million years beneath a Siberian glacier”. What morons we are.

FULL ARTICLE:
http://www.timesonline.co.uk/article/0,,1147-2542431,00.html

Posted by Anonymous on Monday, January 15, 2007 at 10:29 PM | Permalink