Food snobs and restaurant critics make a big song and dance about mineral waters they like and don’t like. New York’s Ritz-Carlton even caters to the whim of abstemious punters with a dedicated water list and sommelier.
The vanity of it! While half the world dies of thirst or puts up with water you wouldn’t piss in, or already have, we have invested years and years, and vast amounts of money, into an ingenious system which cleanses water of all the nasties that most other humans and animals have always had to put up with, and delivers it, dirt-cheap, to our homes and workplaces in pipes, which we can access at a tap.
And yet last year we bought three billion litres of bottled water. 3,000,000,000 litres! I have no idea how much that is. But it seems a lot. Especially when we were fooled into buying it because of labels that said “pure as an alpine stream”, “bottled at the foot of a Mexican volcano” or “cleansed for three million years beneath a Siberian glacier”. What morons we are.